New Terms = Big $avings

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The terms Black Friday and Cyber Monday have only been part of the vernacular for a few short years (dubbed by the National Retail Federation in 2005) but it seems that the prevalence has risen with more shoppers looking for greater deals… and retailers are taking note.

Black Friday Subject Lines
Here are a couple subject lines that caught my eye, despite my tryptophan-induced state.
Black Friday Deals End Today!
Up to 65% Off + FREE Shipping – Black Friday Savings Continue
Exclusive Black Friday Savings – While Supplies Last
Over 599 Black Friday Now Doorbusters – Friday 4 am – 12 pm
Black Friday Deals Start Online Now

The success of this year’s Black Friday shows an increase in the number of shoppers, but lower overall spending. The NRF survey shows some 195 million shoppers visited stores and websites over the weekend, up from 172 million in 2008. Average spending was down to $343.31 per person ($372.57 average in 2008.) This put total spending at an estimated $41.2 billion.

Cyber Monday Subject Lines
Results are still being tabulated on the success of Cyber Monday, but it seems that more retailers are giving attention to the Cyber Monday event in their email campaigns; here are some of the early front-runners:

CYBER MONDAY – LAST DAY 10% OFF
Cyber Monday Sale: 75 incredible offers. Online only.
40% Off Cyber Monday Special
It's CYBER-MONDAY! Get 12 FREE Samples & FREE Travel Bag! TODAY Only!‏
Cyber Monday Offers Too Good To Miss
One Day Only: Cyber Monday Savings
Sneak peek: Cyber Monday preview and other great deals.‏
Cyber Monday Sale. Online savings for family and friends‏

This attention to the event and sites like Cybermonday.com (run by the NRF) show that retailers are pulling out all the stops for 2009 – what are you doing differently this year? Send us your comments and/ or post the top subject line you’ve seen for these shopping holidays!