Once Again: Effective Email Marketing, a 30 Day Program

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So far this year we’ve met email marketers at the Email Experience Council, Marketing Sherpa and DMA; they varied in experience level but all had a shared goal – coordinating an email program that works. Here are the seven steps we shared with them to help jump start their programs and maximize engagement… the best part is that you can see the impact in as little as 30 Days.

1) Focus on your List – Your list cannot remain stagnant; you have to keep things vibrant by continuing to grow your list – incorporating contests, direct marketing programs, social media are all effective ways to drive email and mobile sign-ups. Make sure the sign up stands out on your site so you don’t impede the process.
2) Know More – Ask for information that is applicable, personal and easy to provide (Facebook does this well.) Evaluate the responses/ behavior and cross-check using our reverse preferences theory.
3) Always Segment – At a minimum, create three segments per campaign and gradually push yourself toward a greater number of segments.
4) Always Test – Maximize the segmentation (#3) and incorporate A/B testing – start with offers and subject lines. If your list is too small, create an internal contest with your team and bet on the subject line you think will be the top performer.
5) Think about your Copy – What are your primary, secondary and tertiary offers; is your call to action clear?
6) Clean Landing – Think about the landing page, keep it focused and be sure to test offers on this page too, make the pages dynamic.
7) Evaluate Immediately – Look at your numbers in real time, share them with others and don’t forget about the quarterly review.

There are a couple other items that you can include as well as a white paper to help you Jump Start your Email Marketing – send us an email if you would like a copy.