Monday, December 28, 2009
Categorized | E-mail Best Practices, Social Marketing
Once Again: Lure, Engage, Retain
Posted by Sundeep Kapur | Monday, December 28, 2009
I am really enjoying a new hobby of backyard birding and have learned a lot over the past few months about how to attract and keep birds coming back to my yard. I got a few feeders, a couple of bird baths, and some really good bird seed to get things started.
It took a few days for the first bird to find one of the feeders. Within a few hours, many more birds showed up, and it has been fascinating as the birds start eating and chirping from dawn until dusk. I even learned a couple of good lessons – make sure the location of the bird bath feels safe for the birds & keep the feeders full, else birds stop showing up. You have to retrain them to find the food. My yard now is full of Goldfinches, Cardinals, Titmice, Mourning Doves, & the very friendly Chickadees. My next goal is to get the Chickadees to eat out of my hands.
I got this started by luring them, engaging them with food and water, and of course getting them to come back (retaining them) by making sure that the bird bath was full and clean & I had enough seed to feed the birds. I even started mixing seeds to only to learn that it keeps the birds really interested and flying from feeder to feeder.
Marketing is about the very same principles – you have to attract / lure your prospect. You have to keep them engaged to make them a customer, and you have to learn how to bring them back. It doesn’t matter if you are working with email, direct mail, or even social media. The very same thing applies – lure – engage – retain – the magic mantra for your success.
It took a few days for the first bird to find one of the feeders. Within a few hours, many more birds showed up, and it has been fascinating as the birds start eating and chirping from dawn until dusk. I even learned a couple of good lessons – make sure the location of the bird bath feels safe for the birds & keep the feeders full, else birds stop showing up. You have to retrain them to find the food. My yard now is full of Goldfinches, Cardinals, Titmice, Mourning Doves, & the very friendly Chickadees. My next goal is to get the Chickadees to eat out of my hands.
I got this started by luring them, engaging them with food and water, and of course getting them to come back (retaining them) by making sure that the bird bath was full and clean & I had enough seed to feed the birds. I even started mixing seeds to only to learn that it keeps the birds really interested and flying from feeder to feeder.
Marketing is about the very same principles – you have to attract / lure your prospect. You have to keep them engaged to make them a customer, and you have to learn how to bring them back. It doesn’t matter if you are working with email, direct mail, or even social media. The very same thing applies – lure – engage – retain – the magic mantra for your success.
Have a little reminder at your desk - attract - engage - retain. Look at every campaign and make sure you are thinking about all three elements in your marketing campaigns.
If you would like to join the Backyard Birder group, it is on LinkedIn.
You can also become a fan of another backyard birding club on Facebook.
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1 Responses to “Once Again: Lure, Engage, Retain”
December 28, 2009 1:03:00 PM EST
Sundeep - Very insightful post. It seems all the best lessons of life and business can be learned from nature... if we're observant enough to notice. Thanks.
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