Take Two: 11 Ways to Make a Winning Video

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Video?!?!... why? That’s typically a part of the conversation from a lot of marketers when suggesting the video route; but there are three very effective reasons to incorporate video into your marketing efforts – 1) Your consumers want to see things; 2) some entertainment/ education requires an “in-person” demo to convey the message – video is the best way to make the two converge; 3) video is expressive and engaging.

The best part is that you don’t have to have TV-quality equipment to effectively use video for your branding – your winning video is just a few steps away, just consider the following:
1) Create brand awareness.
2) Balance the education with the entertainment quotient.
3) Focus on the viewer – how will your message help with the experience/ purchase decision?
4) Showcase your merchandise or offering.
5) Offer interaction – ask people what all they would like to see, let them drive the experience. For example, rather than showing the entire How To video, offer chapters/ sections for the viewer to self navigate.
6) Use the Paul Harvey approach – Tell a little, use intrigue and then drive viewers to a more focused landing page(s.)
7) Tag your video – Key words will be picked up by search engines… they love video!
8) Short is effective – Be crisp and clean, don't drag things out and make sure your video fits in short timeframes.
9) Remember Post-Sale – Videos are good prior to the sale, but are even better post sale because it reinforces the purchase decision and fosters interaction.
10) Initiate a dialogue via email after the video
11) Allow the user to post your video or related comments via social media – just imagine the impact.

Need more inspiration? Search “video” on our blog or spend a little time on YouTube… tell your boss it’s research