Engaging Consumers in 2010

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Here is a summary on some ideal practices for you to successfully engage consumers in 2010.

You have to know what they want, which will help you anticipate what to present, and you need to time your offers appropriately (not too soon, and not late). You can only do this if you are listening to the needs of the consumer and more importantly you are doing this across channel. Yes, the key to engagement in 2010 is to keep in touch with those you serve and respond at the speed of sound.

Monday's post details how best you should capture preferences.

Tuesday & Wednesday give you some examples of organizations that have started moving ahead with engagement. These organizations are striving towards relevance as they engage their consumers in timely dialogue leveraging social media, other digital, and traditional marketing channels.

To stay connected you have to stay in the know. Since you can't be everywhere your consumers need to be your eyes and ears. Yes, you have to learn how to create an insiders club. On Thursday we talked about some simple steps that will help you create a first responders club.

I have an opportunity to work with and learn from a group of employees today where every employee is a real expert on the products sold by this company. They know their stuff, and take a genuine interest in engaging their consumers in a dialogue.

2010 is all about preferences, it is about knowing your consumers preferences, and about empowering your people to serve your consumers. If you would like a copy of this weeks posts as a white paper, please email me at sundeep.kapur@gmail.com.

Do join us for our Service in Action call set for Friday January 29th where we talk about survey results from real consumers that will help you in your 2010 marketing strategies.