17 Steps to Effective Email Marketing

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Email, social media, & mobile are your keys to the digital world. The opportunity with email is that it has the potential to take over from direct mail & drive significant relevance.

Many practioners have been leveraging this tool to reach out to those they serve with a myriad of offers & engagment strategies. We wanted to pull you together to discuss ideal practices - a recap checklist for experts, & a solid foundation for those starting out.

Getting a consumer to give you their personal email Id is challenge enough, getting that consumer to pay attention to the email you send is even more important. How best can you ask for email, how can you get the consumer to pay attention, and how can best can you keep the dialogue going? There are many ways to leverage email to build brand recognition, maintain customer relationships, and drive new sales.

Join us tomorrow - February 26 from 2 - 2:45 pm EST as we discuss strategies on customer acquisition, collecting consumer preferences, determining message frequency, strengthening your creative materials, your copy and call to action. We will also help you get the most from your reports, leverage available social media and discuss ways to get your entire organization to help further your initiatives.

To get more information on the call go to Service-in-Action. Oh, and if you miss the call - you can always come back to listen to the podcast.