Google's Search-On Wins

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If you checked the socialsphere the verdict on this years commercials was a 'C.' A number of people polled about the commercials felt that the commercials lacked the zip that the anticipation had helped build up.

The event started off well with a little nostalgia when Larry Bird ate the McDonald's meal that LeBron James & Dwight Howard were fighting over.

What followed was a series of ads that were a little questionable. There were maybe five perhaps six different car company commercials. I think I saw Honda, Toyota, KIA, Hyundai, Dodge, & maybe Chevy. The Dockers commercial with no pants was surprising. If you show an ad and get men above 18 to go to your site to provide email id's - make sure your site is working properly, and then make sure that the confirmation message you send has some zip to it.

Both Careerbuilder & Monster put their ads on. I guess the no pants theme was a popular one. At half time, I asked a group of people to talk about the two ads - most people had forgotten the actual ads. What was worse was that even when we reminded people about the specific ad - no one could say which one was Monster & which one was Careerbuilder. I am not sure why they waste their money on cute commercials when they do such a poor job reinforcing their brand.

The Census commercial really made me choke! What were they thinking?

The Coke feel good commercials were heartening, however Pepsi's decision to stay out was probably better. And I think it probably got more buzz.

Motorola was funnier and cuter than a number of other ads. What was interesting was that they continued their commercial from what they were promoting online. I guess they exceeded their expectations and are working hard to become a consumer facing company.

HomeAway & GoDaddy.com did a good job driving people to their landing page. eTrade had their social media sites listed - YouTube & Facebook (but no real reason to go there.)

The NFL network had some good ads. Bud Lite's T-Pain commercial got high points, so did a couple of the Dorito's commercials.

Probably the best commercial was Google's 'Search On.' It showed that Google was indeed a verb and part and parcel of our daily life. I wish the other advertisers could be as natural as Google - it was simple, intuitive, and showed how useful Google really was. Good lessons here for marketers.