Relationship Marketing - Valentines Day

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We got 8.5" of snow yesterday - the first snowfall in more than five years, and the largest accumulation in more than 10 years. In anticipation of the snow, I put out a treat for the birds in my neck of the woods - Black Oil Sunflower seeds, Whole Sunflower Hearts, Roasted Peanut Chips, Dried Corn for the Squirrels and ground feeders, Nyjer Seeds for my Finch friends, & a special blend that attracts Song Birds. More variety than I ever put up, and I even had extra feeders out to entertain my feathered friends.

This morning we woke up to a white paradise, and big party. Our yard was full of Cardinals, Chickadees, Finches, Red Bellied Woodpeckers, Mourning Doves, Mocking Birds, Carolina Wrens, & even the common Sparrow. There were birds so small I had to squint to see them and so many others that me as a budding backyard birding enthusiast couldn't even recognize. Even the squirrels were in on the action.

The birds were hopping from feeder to feeder. It was almost like they couldn't decide what feed was better. The flapping of wings, the chirping, & some serious whistling added to all the excitement. There was more noise in my back yard than a handful of kids playing a few houses away in the snow. Everyone's yard looked nice and serene - mine had sound to it.


Now all I have to do is keep my feeders clean & full to keep the birds coming back. Here is a lesson for us marketers - do your bit to attract visitors to your sites (physical & virtual), have enough bandwidth and excitement to keep your visitors engaged, & don't forget to maintain what you do to keep them coming back for more.

If you want to join a group passionate about backyard birding, join Duncraft's Facebook group. They are right when they say, 'What would life be without birds?'

Wish you a very Happy Valentines Day and much success in forging great relationships.