Creating Dialog Thru Social Media & Email

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Social Networking is contagious, many check their profiles throughout the day to catch up on messages, get updates from acquaintances and just stay in touch. Not only is the usage growing but so is membership. This increase also includes a number of companies attempting to market within the social spaces… while the ads are one method, the better approach would be to incorporate your social media efforts with your existing email program. Interactive dialogue across all channels is the ideal approach.

Say for instance you send an email each week, if you managed to get a response (open/ click/ conversion) from every recipient each month, you would be a happy marketer... but unfortunately, not every recipient is going to give you a response. Here are some ideas on the “power of social media” and instruct attendees how to use it to create raving fans out of followers – young & old. Yes, a simpler step by step approach where a little time each week with a purpose will help you build your brand, grow your reach, and help you create a bond with those you serve.

To try to get to that level, take a few lessons from social networking sites:

1) Target Segments – After all a social network is a collection of friends, there is something common among them, find the commonality and offer accordingly.

2) Be Engaging – Discussion is key, ask people to participate, engage them with relevant questions… What is your opinion? Which one do you like?
 
3) Showcase – Social sites showcase their network, John is attending… Lisa is going to… Megan is taking her kids… Apply these same ideas to your communiqués; include user generated content when you can. People like to read real stories and see real pictures.
 
4) Cover your Bases – Set up all your social networks; to cover the full gamut, you’ll need Twitter, Blog(s), Community Profiles (Facebook for sure, Myspace perhaps, LinkedIn in some cases), some Video and lots of Pictures.
 
5) Build Excitement – You have to generate interest, run contests, reward recipients for paying attention and help them stay engaged. It’s the best way to build community and a loyal stream of customers.

Grow a bond with your customers and prospects through shared inspiration, the web can keep them engaged and help you Create Interactive Conversations! Our best practices call next month is on 'Creating engagement through social media.' Mark your calendar for March 26, 2010 for the call - www.serviceinaction.com.