Some Tips for Your Social Media

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Here is some good learning from a number of companies in different stages of social media success. The important thing is that they are all headed the right way. More importantly their people are passionate about their brand & social media. That is what drives success. Be clear in your messaging as to why people should follow your social media channels.

The tips follow -

Put value in your Tweets. Make sure that people find your Tweets to be useful. Have a clearly defined purpose to each Tweet. You may be using it to tell people about an event, let people know about special offers, and answer questions or concerns as an expert. Follow The Wine Enthusiast on their Wine Tour at WineEnthusiast.


You have to use Social Media to build up your brand. Clearly define what each of your 'traditional' channels offers to people and make them clearly visible on your social media channels. Industry leaders are trying to be as consistent as possible so the users they engage do not have any difficulty finding things. Stressing everyday value is much better than gimmicky. Meet Paul Fredrick on Facebook.



If you can connect through real empathy - what more could you ask for? Most business marketers are passionate about their brands, the challenge lies in leveraging this passion into a dialogue with your customers. This dialogue is what drives connections and keeps them coming back for more. Once you have established good content, leverage this content across all your channels. Read about Annie's travels and encounters at Common Threads.

Turn your social media into a center of expertise. Your blog & other social media channels could be turned into a hub for valuable information with your clients. Give people a reason to go there, and if you are Gardeners Supply Company - you will go there every season. If you want to know what to plant when, well here are the experts.


You have to keep your fans engaged to keep them coming back for more. Share your passion with those that you serve and keep them involved in all that you do. The Winged Wonders contest by Duncraft was one of many ways the folks over at Duncraft have been sharing their passion. Well done contests are the best way to engage - everyone wins. Look at their blog - it is the center of their social media efforts.

Be clear in your messaging as you invite your customers to join you on Social Media. Make the message stand out and don't just put in a tiny little line that says 'Join us on our social media channels.' Sales comes through engagement, and engagement comes through a continuous dialogue with those you serve. Above all, dedicate a resource or resources to do things or set a regular schedule to follow up.