Why Sign Up?

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Okay, so this is a fundamental question for any marketer? Why should I sign up for your marketing program? While it is easy to copy the answer from other marketing programs - here are three simple things you should consider doing to enhance your program.

Start by defining a simple mission statement about your business. List the product you sell or the service you provide. Now list the available channels. Your catalog, your brick & mortar, your ATM's, your kiosks, your web site, your phone numbers, and all your social media sites.

Next, tell people how they can contact you on each available channel. Ask them for their mailing address, their email id's, their mobile phones, & also offer them the opportunity to connect with you on your social media channels. Do not simply state things like 'follow us on Twitter,' or 'become a fan on Facebook,' or 'give us your email id.' Give them a real reason to sign up. Which takes us to the most important thing to do.

List the five to ten reasons why one should sign up for each of your channels. Remember the things that get people interested are intrigue, value, & delight. So if you have a calculator or a fun fact - list it and offer the answer via email. If you are going to provide something of value - tell them what they need to do to get that information. Of course, show off your brand and tell them that by becoming a member of your list you will delight them with appropriate offers.

The important thing to keep in mind is that you should list your reasons simply & clearly. You should also solicit feedback on these reasons from your staff and your customers. Now, try to adhere to these reasons as much as possible.