Effective Marketing is an Interactive Conversation

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If an organization knew what you wanted, and they stayed in touch with you - you would do business with them. The key here is to listen to what the consumer says and stay in touch with them with relevance.

Effective marketing has always been an interactive exercise: message, call to action, response. What has changed is the method of interaction – online becoming dramatically significant.

Here are seven key things to consider as you build up your social media strategy. Go for a conversation in the short term & it will drive effective results for you both in the short term & long term.

1 - Blogs – Create a blog with the goal of making it easy to put up pictures and text that will both engage people and get you the advantages of natural search.

2 - Twitter – Leverage twitter for announcements, best practices, & customer service. Best of all use it to merge both online and mobile.

3 - Online Personas – These give you an opportunity to connect with the recipient where they like to hang out – Linked In & Facebook are two examples of personas.

4 - Community – This is a hangout for members where they can find answers to questions, and be able to ask questions to experts.

5 - Pictures & Video – The power of image works really well – people can see things for themselves. With technology being relatively cheaper it is easier to post FAQ’s as images for people to understand better.

6 - Email – This is the connection channel. Powered with all the other channels this gives you the ability to communicate with the customer effectively.

7 - Traditional Marketing - Don't forget to leverage your traditional marketing channels into the marketing mix. If you do that you run the risk of creating another silo and not taking advantage of assets that already exist.

Your key to engagement lies in listening, learning, & then responding.