Welcome to the 2010 Panel of Peers

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For the past 11 years we have had the privilege of hosting an interactive learning event - The Panel of Peers. We invite people who affect consumer marketing to participative in a discussion around best practices.

It is a discussion around how best to engage consumers leveraging both digital & traditional channels. The interaction is spontaneous as peers chime in to share their personal brand interactive experiences.

This Panel of Peers gathering facilitates a level of networking & idea exchange that is far more effective than any class, workshop, or seminar I could ever go to. It is how many of us learn - so we can better engage consumers across channel. We use these ideas to enhance our communication strategies, and to help create interactive conversations with those they serve. This is direct feedback from people who participate.

This year we will have over 80 diverse marketers from different industries participate in the two day interactive learning event. Representative attendees this year include financial institutions, retailers, catalogers, travel companies, casinos, the government, & even religious institutions. It is going to take us only 15 minutes to get off the 'structured agenda' & then the interaction gets phenomenal.

Remember the idea here is not meet 100's of people, but to meet a few people, & interact a lot. It is like a big staff meeting amongst people who are passionate about consumer engagement.

The five key areas we will focus on (again, this is direct feedback from our marketing executives) includes - mobile, social media, email, self service, & optimizing people to people transactions.

Yes, financial institutions are looking for ways to sell at self service devices, and retailers are looking for ways to learn more about the consumer. The convergence of channels is fascinating, where the market is headed is revolutionary, & what these two days will bring is going to be very insightful.

I have more information listed on the Panel of Peers web site. Keep your eyes open for articles that will capture the insight from this years attendees.