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I have the opportunity to run a number of workshops on email marketing. The learning here is two way - I learn as much as the participants of the workshops.

One of the exercises I prescribe to attendees is to list the reasons why their recipient should sign up for their email marketing campaigns.

The goal is for the reasons to be crisp, clear, & concise - so consumers understand what they are getting. Here are some of the top submissions; feel free to borrow – but make sure you personalize and involve your team, it’s the only way to give the reasons life:


From two B2B Suppliers:


– Learn about useful products relative to your industry


– Learn how our products can save time and money


– New product announcements


– Industry news and events


– Keep current on upcoming events


From an Apparel Company:


– Exclusive promotions


– Sneak previews to collections


– Fashion advice



From a Specialty Foods Company:


– Our emails include offers and useful content


– all towards feeding your passion


– Tested, proven recipes to add to your collection


– Quick links to new products, ideas and articles



From a Software Company:


– Industry news, updates and regulations


– Case studies and whitepapers


– Product updates and new services value



From a B2C Cataloger:


– Be the first to see new products before they appear in the catalog


– Read the stories behind our products and artisans and to see the economical impact on the regions we buy from



The financial institutions took a slightly different approach; here are suggestions from three different groups:



– Go Green, Get Green – sign up for our emails and eNewsletters to get your information faster, save the environment and earn cash incentives.


– Tips and tricks to stretch your money


– Secure messaging in the privacy of your home


– Personalized to your preferences



Again, feel free to use these for your sign-up process; just consider a couple additional points:



1) Validate the reasons every quarter – clarify and to adapt to changing market requirements


2) Use the points to educate your teams – front-line employees for certain


3) Tailor to you, after all the reasons are as unique to you as your program