Email Collection @ the Point of Service

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How successful are you at collecting emails? How much does it cost you to get a consumers email id? How much more information do you ask the consumer while procuring their email? Does your consumer provide you with additional information? Do you ask for other contact information?

All of these are very important considerations as you try to step up on your email collection and engagement strategies.

I reached out to a number of companies trying to gauge their success and also understand their process of collection.

The responses I got were - lousy, average, & exceptional. Email collection ranged from 5% to over 90%! This is too vast a difference.

The worst answer here was from people who simply didn’t measure collection at their different points of service.

To do a good job, you need to train your points of service in the art of email collection. You should share success stories and metrics with your collection points to enhance your email collection process.

You need to consider coming up with succinct scripts for each of your channels. These scripts need to be natural and engaging to get the consumer to be more responsive.

Your email list will continue to churn – you need to make sure that you are adding names and most importantly adding positive engagement.

Want to know how to drive 95% collection?