Five ways to spruce up your social presence

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Like it or not, your consumers are all over the social hemisphere. And interestingly with the buzz around social media, many companies are looking for the perfect way to engage with their consumer on social media channels.

Here are five simple things you could do to spruce up your social presence:

Listen & monitor – Listen to what your consumers are saying on various social media channels. Also, keep track of what your competitors are doing on these channels. Ask your staff for their feedback on how best you could engage socially. There are a number of social monitoring tools to help you as well.

Have a policy – So there are no surprises, define what your employees can and cannot do with social media. Create an aspirational list of things you would like to do with consumer engagement and then use that as a means to create an effective policy.

Show up – Don’t just create a social presence and not show up. There are so many Facebook pages, Blogs, & Twitter accounts that are totally dormant. It is embarrassing for a company to have a social presence, consumer followers, and then not be there.

Converse to engage – If you speak on social media channels you shouldn’t just keep hawking your brand. You need to engage your consumers in a dialogue and slip in a special offer every now and then.

Highlight your champions – A few of your consumers will be vocal proponents on your social media channels. Thank them, endorse them, and give them a product or service to try. Keep in touch with them as they will help you grow socially.

Social media is here to stay. You need to keep your users engaged and continue to build up your social capital.