Seven Subject Lines that Work!

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Your subject line… the ticket that could earn you that coveted open. Unfortunately, so many eMarketers leave the subject line for the last minute; they simply throw something on to fit the need. Here are the first in a series to help strengthen your subject lines and help your message break through the inbox clutter.

1) Thanks for signing up!
Simple, but effective… your standard welcome email, you signed up and this is what we promised to send you. This email could be anything, the restatement of why you wanted them to sign-up, five tips on baking, 10 tips on dressing etc. This is your first step in establishing the value exchange.

2) What did you think?
After the first campaign goes out, ask people about what they thought about it. This feedback helps you craft future messages and sets expectations with the recipient, showing them that you are willing to listen.

3) Thank you for ordering (product/ service)
Be specific and thank the customer for the order they’ve placed, remind them about the advantages of the product/ service and your company.

4) How to use (product/ service)
This is an excellent way to stay top of mind post purchase; it also conveys to the customer that you’re the expert looking to enhance the value of what they’ve selected.

5) We want your Feedback
Just like the What did you Think email (example #2), this is an opportunity to collect information, show your involvement and open the door to an established dialogue.

6) We recommend…
Using the feedback collected, personalize future offers – a complementary product, service or suggestions based on what other (like consumers) selected.

7) Today Only!
The sense of urgency is one of the easiest ways to get attention, offer your recipients something unique at a great price. If the customer misses the offer, give them a second chance after they’ve provided more information and you’ve plugged the importance of your campaigns. Just be careful to balance these in with your regular offers… Today Only (three times a month) just isn’t the same.