Five Simple Tips to Enhance Deliverability

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Here are a few simple things that you should be doing to make sure that your emails have a better chance of getting through to the consumer.

1) Monitoring – make sure you focus on your email collection process, are there checks in place to eliminate miss-keying (double opt-in), and include an automatic confirmation so that bounces don’t pollute your core list. 



2) Hygiene – Clean your list regularly, honor unsubscribe and SPAM feedback promptly, be sure to check your blacklists, monitor bounce rules and use a dedicated IP address to send your emails as blocking is usually based on the sending IP address.



3) Test – Make sure your content passes SPAM filter assessment; there are tools that verify your content and provide a score based on the message, allowing you to adjust your message as necessary.

4) Be Open - On your site, list what the recipient can do if they feel that they received an unsolicited email from you - give them contact information and a simpler opt out other than clicking on 'this is spam.'

5) Training - Next, educate your front line on how they go about capturing the email id - a proper script will go a long way in getting people to pay attention to your campaigns.

The one thing you can do to improve deliverability is to keep your list clean – remove your bounces expeditiously.

Your battle for credibility against spam is going to continue - keep checking up on what you can do to outsmart the bad guys and make sure you continue to build relationships with your recipients.