Why Should I Sign Up For Your Digital Engagement Program?

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Social media, email, & mobile channels are key drivers of many digital interactive marketing programs. And while every business is looking to grow their digital assets by attracting the right type of consumer (B2B or B2C) into their fold, just having a sign to join isn’t going to be very effective. You need to lure your consumer in.

Consumers can be lured in through intrigue, incentives, necessity, value, or aspiration. What are seven most common tax mistakes? Sign up now and we will send you a $10 coupon! Just give us your contact information and we will let you know whenever the item / service is available. These are examples of some who have enjoyed digital asset acquisition success.

You could quiz your consumer to create intrigue. An opportunity to win or a discount coupon or the opportunity to skip the line could be a good incentive. The consumer needing (necessity) something from you may drive them to sign up. You may offer a better deal (value) to those signed up for your digital alerts. Some have even created ideal states or offered the consumer a calculator or a path towards the ideal state – aspiration is also an interesting way to get people engaged.

So as a first step, think about each of these categories and try to draft conversational scripts to connect with your consumer. Your next step is to state these as succinctly as possible. The best way to do this is to get your team to assist you with this exercise – your team could include your employees, your current customers, & your peers in the industry. Get them to give you their input as it beats you coming up with all the ideas yourself (plus it will be a lot more natural coming from others).

Next think about how each one of these could be used across different channels. Do they make sense on your web site, on the kiosk, at an ATM, on Facebook, for mobile, for email, and your other direct marketing programs. Tweak the words to make sure that you are consistent and clear.

Now make sure that all the sign ups are captured correctly, hopefully in the same preference database. It would be extremely effective if this data is available to all your other channels so they can recognize the consumer and speak to them correctly.

Your final step is to make sure that you communicate in near real time whenever the consumer signs up for any of your programs. You start by acknowledging them, sending them the information they requested, and then trying to continue a conversation.