11 Simple Tips to Make a Winning Video for Social Media

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Video?!?!... why? That’s typically a part of the conversation from a lot of marketers when suggesting the video route; but there are three very effective reasons to incorporate video into your marketing efforts –

1) Your consumers want to see things;

2) some entertainment/ education requires an “in-person” demo to convey the message – video is the best way to make the two converge;

3) video is expressive and engaging.

The best part is that you don’t have to have TV-quality equipment to effectively use video for your branding – your winning video is just a few steps away, just consider the following:

1) Create brand awareness.

2) Balance the education with the entertainment quotient.

3) Focus on the viewer – how will your message help with the experience/ purchase decision?

4) Showcase your merchandise or offering.

5) Offer interaction – ask people what all they would like to see, let them drive the experience. For example, rather than showing the entire How To video, offer chapters/ sections for the viewer to self navigate.

6) Use the Paul Harvey approach – Tell a little, use intrigue and then drive viewers to a more focused landing page(s.)

7) Tag your video – Key words will be picked up by search engines… they love video!

8) Short is effective – Be crisp and clean, don't drag things out and make sure your video fits in short timeframes.

9) Remember Post-Sale – Videos are good prior to the sale, but are even better post sale because it reinforces the purchase decision and fosters interaction.

10) Initiate a dialogue via email after the video

11) Allow the user to post your video or related comments via social media – just imagine the impact.