The Right Way to Grow Your Social Following

Spread it!

Email This

Most organizations put out email campaigns with the standard tag line that asks that you join them on their available social media channels. Yes, there is an obscure button that lists all the social media sites that the business has a presence on. The expectation is that the consumer will find the link, and go join each of the social sites. This rarely drives results.

A few organizations do a slightly better job in engaging their recipients. Their message lists specific social media sites, has graphics, and requests you to join each one. They may ask you to 'Become our Fan on Facebook' or 'Follow us on Twitter' or 'Read our Blogs.'

A rare few do an incredible job! They coax people to join the social media sites. They do not give money or gifts. The power of intrigue & a little more effort works very effectively.

Try saying this -

1. Join us on Facebook to see the latest pictures from our 'special event.'

2. Follow us on Twitter, and we will send you the 'information.'

3. Offer part of the story in the message and encourage people to find the rest of the story on your Blog.

Think about specific reasons why one should come to your social media sites. List those reasons down, and try to leverage them into your conversations with recipient.

Many organizations still block their 'workers' from social media sites. Instead you should mentor them on the use of social media and train them to engage the customer or prospect in a cross channel dialogue. You have call centers and stores that are training their employees to direct people to social media sites. They list the question and the answer on the blog, they tweet about it, and even offer solutions on Facebook.

Social Media is here to stay. You have to learn to grow your database of contacts and plan out how you communicate with those that you connect with. Engagement has to become part of your natural conversation.