Subject Lines that Intrigue and Inspire (Email, Mobile, Social)

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1) Weekend in Tuscany – This was from a cataloger selling gift baskets; they used one of the gift basket names. This was a slightly different subject line to spark inspiration and get people to pay attention in a sea of general messages.

2) Double Takes – This was from an apparel retailer and highlighted mix and match items to help recipients realize their closet’s potential. It was also a slightly better offer than their traditional, making recipients look twice.

3) How much will you Save? – This online retailer offered tiered discounts and used the message to stand out from the multiple discounts they had been offering the previous few weeks. Many of their recipients also received personalized discounts based on previous purchases.

4) Click to discover your Mystery Savings – This company increased clicks by asking recipients to click and discover their savings, mystery saving coupons were attached to each product and recipients found their discount after adding items to their shopping cart. They added another twist (same subject line) by offering recipients the chance to see the mystery coupon before they began shopping.

5) Five Winners Everyday – A normally serious retailer offered this as a means to inspire people to buy, declaring five winners each day. The promotion first started as a fun contest but soon inspired the non-winners to return and see who won; the campaign also increased the importance of their emails.

6) More than meets the Eye – I’ve seen a number of uses for this subject line, retailers and financial institutions have used it to highlight coupons, offers and scavenger hunts in hopes of engaging recipients.

7) Gifts with a Twist – Highlight some of your more unique selections to get your recipient’s attention. If you don't have anything that is extraordinary, insert special offers like free shipping, gift wrapping or a special coupon.