Wednesday, July 27, 2011

How to make the consumer covet your brand? (very quick read)

Posted by Sundeep Kapur | Wednesday, July 27, 2011


1 - Be sharp and simple – what is your core proposition?

2 – Think outside your category – look and learn and see how your consumers are engaged

3 – Be ambitious – set goals and next steps for your consumers

4 – Appeal to all factors – emotional and rational so as your seek consumer feedback – efficiency, price, and also feel good ‘stuff’

5 – Understand why consumers purchase from you – know how you fit into their life

Wishing you and your brand very successful engagement!


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