Monday, October 31, 2011

Five Tips from Successful Social Media Brands

Posted by Sundeep Kapur | Monday, October 31, 2011


Brands are trying hard to invest more in social media. As consumers we continue to get exposed to all kinds of advertising with links to Facebook, Twitter, and YouTube. Many brands just expect the consumer to follow them or fan them. The value of a 'Like' is grossly overestimated by many brands.

Yet there are many brands who are making good inroads with social media. The key to their success is social integration. Here are five tips from successful social media brands.

1. You have to learn to listen via social media, don't just lead conversations - you need to join conversations;

2. You need to respond to queries and comments - good or bad, and do this quickly;

3. You have to keep learning & adapting your program to meet the needs of those you serve;

4. You have to set up simple measures of success;

5. You have to be as genuine as you can!

Happy Halloween!

1 Responses to “Five Tips from Successful Social Media Brands”

Mat said...
October 31, 2011 9:28:00 AM EDT

Lest we forget that "Social Media" is supposed to be "social." It's a shame we have to be reminded, but we do. Thanks! ;)


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