Engaging Subject Lines from Last Week

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Last week launched the start of the holiday shopping season – retailers launched cross channel marketing initiatives to drive foot traffic in stores, cross channel sales, and an attempt to grow their consumer connections.

Three things highlight how the merchants tried to keep the consumer engaged.

First, the merchant built up the anticipation of carrying great value and an incredible array of merchandise.

Second, the merchant reminded the consumer that they were willing to match the price with an affiliated offer.

Third, the merchant used three to five “awesome” deals to draw the consumer in.

The key now is to see how well the merchant can sustain the relationship with the consumer.

Here are some standout (both good and bad) messages from last week:

1 - Online Only: Black Friday Deals Revealed Today (made it on Wednesday & was preceded by the message below on Tuesday)

2 - Enjoy these early Black Friday Specials before they are GONE

3 - Get a sneak peek @ our 3-Day Black Friday Sale

4 - Unbelievable Thanksgiving Specials - Open for Details (sent on Friday morning)

5 - Black Friday Breakfast Deal (the amazing deal offered a 10% coupon :)

Do share your favorite subject lines...