Five Tips from Cyber Monday and Black Friday

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Here are five quick tips to make sure that your consumer is engaged.

Tip One – Know your consumers preferences so they don’t have to go through dozens of items to find something of “value.”

Tip Two – Offer the consumer the ability to find a “gift.” Gifting guides are useful and much appreciated by the consumer.

Tip Three - Track what your consumer adds to their basket and also their clicks. Now use this information to build up a preference database on them.

Tip Four – Keep checking in with your consumer in real time across channels to see if they are satisfied with what they have purchased.

Tip Five - Let your consumers browse your social media channels to get instant feedback on what they are looking at. Also, listen to them on social media channels – you will hear the real buzz and a little nudging from you will encourage a satisfied consumer to share their story with their friends.

Keep your focus towards building relationships with the empowered consumer. Let this holiday shopping season be the start of a grateful relationship.