How Hotels, Resorts, and Casinos Can Leverage Social Media

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Hotels, resorts, and casinos are trying hard to engage with their consumers on social media. They are trying their best to “show off” their brand to their consumers in an effort to engage their current consumers, and attract new consumers.

The key to successful engagement lies in making things convenient for the consumer, the messaging has to inform & ENTERTAIN, and you have to look for ways to leverage every interaction.

Not just online, but you need to involve your direct marketing channels to drive effective engagement across channels.

Here are some practical ideas on how Social Media can be leveraged -

1. Twitter - You should tweet about events leveraging your brand, your performers, & special events at the property. Mix up information with an occasional special coupon driven by trivia. Of course, all coupons have to be redeemed in person.

2. Blogs - Take the feedback you get from your consumers and post that on your blog. Invite some of your patrons to write about their experiences. Genuine articles work very well. People can blog about their first visit or special events that they celebrated at your property.

3. Facebook allows you in to the 'living room' of your patrons. Give them an opportunity to share their pictures & experiences on these pages so these can further be shared with friends & family.

4. Flickr & YouTube allow you to share your experiences. Yes pictures & video are worth a million words. Encourage your kitchen or your bartender to whip up one of their favorite recipes. Capture this on YouTube. Take pictures of cakes & pastries and post these on Flickr. Be sure to tag both video and image with the right captions.

5. Email is your enabler. Encourage & reward your EMPLOYEES to collect email ids from your patrons by focusing on the value of the email program. If you use your social media channels effectively, your employees can talk about what is being shown off on social media.

Done correctly, this can help lure the patrons to sign up for email.

You have to be a little careful here not to create too much virtual reality. The experience over the web should be done as “teaser information” to drive the patron in.