When Tracking Can Become Creepy!

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A couple of months ago, a security researcher, posted a video where he detailed how the hidden software on your smart-phone can track your various activities. This is controversial because it's installed as a diagnostic tool without your permission and can log activities such as keystrokes, sent and received text messages, web browser searches, and so on.

Congress has now officially stepped into this controversy with many smart-phone owners demanding an explanation about how the technology is used.

Last year, the Federal Trade Commission (FTC) had proposed key changes about what could be tracked, how companies should let their consumers know about the tracking, and how a consumer could opt out of the tracking.

The challenge for both consumers and companies is balancing "awesome service" and "consumer privacy." Think about the scenarios listed below. Would you consider this tracking to be creepy or good service?

….here is the entire article on ClickZ...