A post card from a charitable organization talks about inspirational stories of change. A link on the post card takes you to their blog. The blog has more stories and solicits donations.
A grocer sells a product with two recipes. One recipe is listed on the box, the second recipe has teaser that encourages the consumer to go to the web channel.
A bakery tweets specials to people on their list and asks them to “whisper” the code over to the check out person.
An entertainment company solicits your opinion on the “show” and then texts you a coupon to use at the concession stand.
A financial institution intrigues you at the ATM machine, and this intrigue actually drives people to enter the branch, provide a mobile number, or go online to learn more about the offer.
A retailer runs an advertisement not for all but for one consumer at a time on their mobile device.
A travel company keeps in touch by asking you for feedback so they can update their recommendations across all channels.
One of the best cross channel social media tweets was about how to create an insect free back yard. The tweet took you to an article on the company blog, which was peppered with good information and great pictures. The article was about attracting bats (the nocturnal kind) to your yard so they could keep the yard insect free. The article wanted you to create a haven for bats by getting a bat house.
The engaging article ended with a link to purchase a bat house and you could do this by speaking to a person or do it online. The box that was shipped to your home included a catalog that offered even more. It all started with a simple tweet to followers that cared.
Think about how you can engage your consumers and try your best to drive this engagement across channels.