1. 1 - Choose an effective color that matches your brand. Have less contrast and use no more than three colors.

    2 - Give people a place to go next. Make it easy for them to find things. Keep the confusion out and give people simple options.

    3 - Focus on site navigation and the search box is king. People know how to 'google' stuff.

    4 - Be consistent with font face and size.

    5 - List your content in short paragraphs that are broken up, if you want to offer more in the text, let them click through or offer a download.

    6 - Make it easy for people to get in touch with you. List the contact information clearly.

    7 - Make your load times faster. Don't give the user an opportunity to tab away while your page loads.

    8 - Make your site search friendly with meta - tags - you need to identify the information. Search engines will find it faster.

    9 - Be careful about using frames / cascading style sheets - you loose impact. Many search engines don't list pages with frames

    10 - Does your mobile site work, it is the least you can do. Be sure to test your site from mobile devices. Just because HTML 5.0 renders okay, it doesn't mean that you want to push excessive content on the consumer.

    11 - Keep your content refreshed as you tie in social media into your site. Let your 'social feedback' update your site. Give people reason to visit your site often to see the changes.

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