Comments on Email Yogi: Capturing IDs Correctly

Guys, great comments thanks for all your ideas! We...

2009-07-08T10:03:29.767-04:00

Guys, great comments thanks for all your ideas! We’ve forwarded these on to all of Sundeep’s friends so that they can add to their activities to capture more names… efficiently.

Sundeep, looks like the first guy could do with a ...

2009-07-08T03:29:50.228-04:00

Sundeep, looks like the first guy could do with a cheap data collection PDA (since he might have more money to throw at this) - the benefits are that they would prevent spelling misinterpretations as well as the data would be in the digital format already.

Second solution: give out a small business card to the donors honouring their donation and with a web address where they can donate later (PayPal solution, for example). It's cheap and you are maximising your retention efforts.

Third one - 30% from a stand ad is actually not that bad at all. One more push can be done by the actual bank assistants who can explain the benefits of signing up in one sentence - that would be a more personal approach in a 'push' fashion rather than 'pull' that is in place right now.

Reading all of these descriptions and thinking thr...

2009-07-07T14:07:44.425-04:00

Reading all of these descriptions and thinking through these issues I cannot help but think that they are narrowing their point of engagement thus creating problems. I'd be glad to individually discuss the successful integration of in branch/store messaging, advertising programs with other points of contact, promotions and media campaigns.--Jeff Greene,

For the sports team, what about flipping it so tha...

2009-07-07T10:55:10.703-04:00

For the sports team, what about flipping it so that the people enter the info for you? Maybe print something on the back of the ticket like: "WIN SEASON TICKETS: Go to BaseballTeam.com/tickets to enter." Have them enter a unique number that will be their chance to win, and then give out others with other things: food purchases, merch purchases, etc. You'll get multiple entries from the same person, but you'll know how involved people are and it gives a "task achievement" hook to it that people like. Consider setting up kiosks where people can enter the info and give them the option to do it there or online.

For the charity thing, that's tough because a lot of people donate at those open air places specifically because they are convenient and anonymous. If they have to stop walking, you'll lose the donation. Perhaps you could start some kind of online campaign, with a similar feel... a banner ad, perhaps with an animated bell-ringer (or whatever your schtick is) and a tag line asking for $1. The key to that one would be saturation. You would need to proactively seek out sites to run the banner and if it were motivated by some kind of time-sensitive event, that would be better. Most charities have access to volunteers that could seek these sites out and ask them to run a banner, plus add Facebook and Myspace widgets and you'll really get something going.

For the bank, it would depend on the offer that is being run for signing up, but if the capture could be done by the tellers, that may help some. They're already in the system, in the people's accounts, would it be hard to ask them to tag that onto the end of any transaction? Could you run some kind of a contest with a prize for the most addresses collected to encourage them to do it?