SIA: SEO Basics

One of the top questions we receive in the eComm Biz centers around SEO – and I’ll admit that despite researching myself, there are still items that give me pause.

Interest in the topic has inspired Friday’s Service In Action call; we’ve invited our friends from SearchPeers to provide an overview of keyword targeting, proper coding for your site and the mysterious world of metatags.

I’ve seen a sneak preview of the presentation and we’re covering Dos and Don’ts, tactics for reducing risk and the cost benefits of SEO versus affiliate marketing, adwords and other efforts. This is your chance to brush up on the fundamentals, so clear your calendar or sign up through the Service In Action site.

We look forward to 'hearing' you on the call!

SEO Basics

Blogger and Search Engine Optimization Guru Kevin Church recently posted an excellent beginners guide to SEO on his blog. Even though in this article Kevin is chiefly writing to his audience of comic book fans, the principles and tips apply to any other site. If you're interested in getting more out of search, then I suggest you read this article and apply it to what you're doing today.

If you have questions on how you could improve your site for search, you can contact Kevin at kevin.church@gmail.com.